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Fewer shopping on Christmas Eve

2006.12.26

Christmas shoppers in Bath

UK stores have suffered a festive blow after annual figures revealed a big drop in the number of shoppers visiting stores on Christmas Eve.

Research found the number of shoppers fell by 43% but this compares a restricted Sunday trade with the frenetic Christmas Eve in 2005.

However, the number of shopper visits on Saturday was 8% higher than the Saturday Christmas Eve last year.

Figures released by FootFall found that the busiest day was 21 December.

Quiet year

Natasha Burton, marketing manager at FootFall, said: "The Christmas weekend figures which signal the culmination of the shopping period show that Saturday was the best day of the weekend, with shoppers out in force buying last minute gifts and Christmas merchandise.

"Christmas Eve was very quiet this year on the High Street and in the shopping centres."

She added: "Extended opening times this final week have allowed consumers to shop steadily this year, the increasingly later opening times fitting into their lifestyles, allowing shoppers to browse and purchase gifts after work."

The FootFall data is based on a representative sample of the UK's shopping centres to reflect the country's buying habits.

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